On 26 March 2014, a trailer for a video game appeared on YouTube. In the late 1990s Ulf Wilhelmsson wanted to study for a PhD in video games in Sweden. In 2001, seeing a lack of students entering the university’s IT programmes, he proposed a video games development qualification. “Our aim has never been to help students to fulfil the short-term needs of the games industry,” says Wilhelmsson. You could follow Skövde’s lead – ensure that your town taught video game development at its university; host events where game developers could showcase projects; organise networking events where people felt safe exchanging knowledge – and you would cultivate something special.